Aligning Product Development and Brand Personality for Amazon FBA Success
Seller Sessions Amazon FBA and Private Label
How to Brand Yourself on Amazon
We found a gap in the market for a specific type of branding concept that we could come up with. We saw three or four different types of archetypes that existed meaning certain brands that have very specific type of um brand personalities. The moral of the story here is when it came to brand identity and and and building a brand personality we ended up totally changing the purpose of the original product.
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