3min chapter

Real Talk, Real Deals: Stories and Tips From the Real World of Sales  cover image

Recharging Your Sales Process with Seller Agility

Real Talk, Real Deals: Stories and Tips From the Real World of Sales

CHAPTER

Introduction

This chapter discusses the misalignment between traditional sales processes and the buying behavior of modern customers. It explores the importance of considering the buyer's journey and aligning sales motions to help them progress towards a decision.

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