Kevin Indig (Shopify)
Marketing News Canada
00:00
Search Engine Optimisation
i want to talk about esio because i think for a lot of listeners that are agencis si brandside, i think even myself, we've all had that bad experience with an s o person. So why do you think this roll of c o folks has been so tarnished? Ah, it's a very, very important point. One of the reasons is that this profession is not fid or or regulated in any way. Anybody can call themselves, so just like anybody can sell snakes oil. And so you have a lot of bad actors or people who just want to make money.
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