My good buddy Brandon Lucero is back on the show, and this one is going to blow your mind! Brandon has spent the last year quietly building a brand new account in the parenting niche (a space where nobody knew who he was) and has grown it to over 200,000 followers and 2 million views a month on Instagram alone…with zero ads! In this episode, he breaks down exactly how he did it, what he's discovered about getting educational content to go viral, and the specific frameworks he's using to turn views into daily leads and sales.
Today's conversation with Brandon is a preview of what we're covering together live at our free virtual event, 4x Your Video Views, happening this Tuesday, October 6th at 10 am Pacific Time. Come hang out with us, watch Brandon break down his frameworks live, see the software in action, and learn how to turn short form video into a real lead generation machine for your business. Register now and grab your spot at www.jameswedmore.com/4xviews!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @iambrandonlucero. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.
In this episode you'll hear:
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How Brandon grew a brand new account to over 200,000 followers and 2 million monthly Instagram views in under a year with zero ads
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Why going viral as a thought leader or coach is a fundamentally different challenge and what it actually takes to make educational content explode
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The critical difference between broadcasting what you know and creating content that holds attention
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Why the hook is only one piece of the puzzle and the 100-plus psychological elements that actually drive views in the educational space
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The exact five-word formula Brandon uses to craft hooks that speak directly to painful daily situations your audience is already living
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How to structure your call to action mid-video to build your DM list and email list at the same time
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Why a viral video doesn't just spike and disappear and how to use organic content as the foundation for your highest converting paid ads
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The biggest mistake content creators make when deciding what to post and how to fix it
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/844
