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Using Evidence to Drive Policy and Achieve Lasting Development Impact — Rachel Glennerster

In Pursuit of Development

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The Impact of Mass Media on Family Planning

In Burkina fast, a lot of people are too poor to have a radio. So we randomized where which community radio stations had a mass media program pro or telling people about family planning. And then within the area of the radio station, some people got given a radio and some people didn't. With that design, you can look at both in the control areas, what’s the benefit of getting a radio when there is no family planning campaign, and also what's the impact of the family planning campaign. We think the main thing that it did is address mass conceptions that were that are quite common around the world about contraception being dangerous.

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