4min chapter

Future Proof cover image

This Year Next Year: What’s going on in Advertising and Media?

Future Proof

CHAPTER

Advertising Revenue Growth Amid Challenges

This chapter explores the projected 9.5% growth in advertising revenue for 2024, emphasizing the role of digital platforms and global events. It also addresses the rising skepticism among advertisers regarding trust in media platforms, particularly in light of evolving consumer sentiments.

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