007: Change resistance, segmentation, & nurturing your audience
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Segment Your List Automatically
Marketing expert: Segmentation is what makes our job as marketers so much easier and so much more effective because it just narrows the audience. You can begin to segment off of opt-in or off of lead generation, he says. He gives a couple of examples of some of the things that you can do at MFA.
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