2min chapter

The Knowledge Project with Shane Parrish cover image

Proven Strategies to Accelerate Growth, Productivity and Profits with George Stalk, Jr.

The Knowledge Project with Shane Parrish

CHAPTER

The Ugly Duckling of Retailing

Zappos is one of the first companies I ran across Where they use returns as a marketing opportunity. A return is a way to make the customer take the risk of buying online. In Canada, Sears was picked out as a place these people like to go to because had a great return policy.

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