The Importance of Service-Oriented Advertising

Troy: I think that the hyper optimized models of attention and engagement advertising are just going to become more powerful. But I also think that you can make irreparable damage when you put out an algorithm to say, Hey, optimize around selling something because we know that people buy stuff to oftentimes fill a hole in their lives. Troy: Maybe there's a better way of doing advertising. The kind of very targeted engagement stuff feels so attractive and it's so profitable that everything's going to that. We try to be optimistic, I think, and we try to be service oriented.