What's in It for You?

Mike Downey: You did a webinar and you created a course, right? And presumably, that course was ready immediately. So but if anybody knows how to do courses, it's you Amy. But the challenge was we only had a show up rate of 18%, which is very low for us. We knew this was something that we didn't typically go after a colder audience.Downey: I wrote the book to expand my audience, to become more mainstream with my messaging. The 48% conversion rate is nuts.