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Why Google is back in court for another monopoly showdown

Decoder with Nilay Patel

00:00

Google's Advertising Monopoly: The DoubleClick Acquisition

This chapter explores Google's controversial acquisition of DoubleClick, which solidified its dominance in advertising and raised antitrust concerns. It details the ensuing legal battles over Google's alleged monopolistic practices, including testimonies from key industry figures and the implications of Unified Pricing Rules for publishers.

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