How AI and Deepfakes are changing Content Creation for Modern Businesses? Varun Mayya | Shantanu
The BarberShop with Shantanu
Navigating the Content Creation Landscape
This chapter examines the hurdles new content creators face on platforms like YouTube and the importance of offline networks for visibility. It discusses the shifting power dynamics towards individual creators and the challenges large brands encounter in adapting to D2C trends. The conversation also highlights the significance of personal branding, AI ethics, and the need for innovative strategies within companies, particularly in the context of licensing and regulations.
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