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14min chapter
Hermès
Acquired
Hermes Horizons and Luxury Branding Power
Exploring the branding power of Hermes in the luxury market, this chapter delves into the unique positioning of Hermes as a luxury brand focusing on handcrafted exclusivity. Contrasting Hermes with Louis Vuitton, it analyzes marketing strategies, event expenditures, and the deliberate choice to forgo celebrity endorsements. The discussion showcases the brand's emphasis on authenticity, word-of-mouth marketing, and the diverse global community of enthusiastic customers that Hermes has cultivated.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode