4min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Chris Voss and Steve Shull: Charge What You're Worth, Lessons on Sales and Negotiation From the Field | E223

Young and Profiting (YAP) with Hala Taha

CHAPTER

How to Diffuse Negative Emotions

Most salespeople think they've got to solve all the problems. You know, you don't have to solve the problems. And if your home isn't selling, it's because you're not willing to either lower the price or stage your home in the right way. The fear of loss is the primary motivator of human beings and also known as the prospect theory.

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