23min chapter

Franchise Secrets Podcast cover image

Is My Business Franchisable? Key Questions You Must Ask (Part 1)

Franchise Secrets Podcast

CHAPTER

Cultivating Continuous Improvement in Business

This chapter emphasizes the significance of fostering a culture of continuous improvement within businesses, particularly by updating Standard Operating Procedures (SOPs). It highlights the necessity of strong brand identity, customer acquisition strategies, and thoughtful territory sizing in the franchising process to maintain competitive advantage. Additionally, it discusses the emotional connections that customers make with brands and the impact on overall business success.

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