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The Shades of Influence with Robin Dreeke and Chase Hughes

The Science of Success

CHAPTER

The Importance of Authority

The easiest way to establish or get someone to start focusing on you is to have authority. The Milgram study found that almost 80% of people who did this experiment shocked the person on the other side of the wall to the point of death. Robert Chaldini: Just a tiny bit of social authority can convince a stranger to commit murder, which is better than most sales numbers.

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