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The Shades of Influence with Robin Dreeke and Chase Hughes

The Science of Success

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The Importance of Authority

The easiest way to establish or get someone to start focusing on you is to have authority. The Milgram study found that almost 80% of people who did this experiment shocked the person on the other side of the wall to the point of death. Robert Chaldini: Just a tiny bit of social authority can convince a stranger to commit murder, which is better than most sales numbers.

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