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Episode 61 - Toby Baker on Customer Experience, and why we should learn the good and bad from B2C

Two PreSales in a Pod

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Is Social Employee Advocacy Really Getting People Off the Back?

The most effective ones are when people find some content and disagree with it. And I think that's, that's the difference that many companies miss when they start using tools like this because they think of it as a way to get their very curated start of funnel marketing messages out. But in order to be effective, you do to be out of just off this kind of internal leaderboard idea but more of an effective social seller.

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