The academic side of me uses up many times too much time. The intuitive creative side the artist side and then when they bang heads the academic side always wins because it knows too much. I was very much also at that time into the win versus the journey with a client. You get in your own world at a certain point right you just you close down because that's your mission is to survive grow contribute be the best.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.