How Effective Is the Game We're Playing?

In its hayday, or its starting point, it was so much af it was s c o basas organic search. But to play the s b o game now in 20 22, is a very different thing than it was back in 20 ten. That competitive advantage is not as strong as it used to be because there's how many, tens of thousands, tins of thousands, millions of new blotters, writers, brands on line. So you want retention, hen to kep tou thurint as low as possible. And i think it's interesting with pod casting. I've always felt like podcasts are difficult to win over a first time listener, but once you've won