2min chapter

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Five ads that changed the world

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CHAPTER

Introduction

Adverts have become an intrinsic part of our shared culture. As James Switchell shares in his book, adverts are arguably a core part of the common culture that all of us share. I want you to think about how much you'd be able to talk about these elements. Ampersand, Auschwitz, Neville Chamberlain, Dog in the Major and Federalism among them.

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