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Why Brands That Get Personal Win Big | Ken Hughes

Behavioral Grooves Podcast

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Embracing Creativity and Challenging Norms

This chapter discusses the need for individuals and organizations to challenge social norms and traditional practices in order to foster growth and innovation. It emphasizes the importance of creating a culture that embraces failure and cognitive diversity, enhancing creativity in corporate settings. The speakers encourage listeners to break free from routines, explore new experiences, and acknowledge the value of imperfection as a catalyst for personal and organizational transformation.

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