"You need to be able to tell people that I want to be the general manager of a sports team, a sports franchise someday. That will lock in somebody's mind and you will differentiate for the rest of your career," he says. "If you become known as an assistant to a GM, you're never going to get out of that." 'I'm convinced that most general managers actually don't know how to monetize a sports franchise for all its worth,' Parker adds.

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