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How Democrats Can Win Latinos Back (Ep. 4)

The Wilderness

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Engaging and Persuading Undecided Latino Voters

The chapter explores the challenges of winning over undecided Latino voters by tailoring messaging, addressing key priorities like healthcare and economic concerns, and emphasizing the importance of emotional connections over facts. Strategies for engaging with low trust voters through platforms like radio, Spanish language media, and social media are highlighted, advocating for a personalized and inclusive approach to secure support.

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