
The future of music pt I
Switched on Pop
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Music Is a Market Place, and People Are Tuning Into It
In the sixties, the worst thing you could possibly do was to sell out and work with a brand. And now it's like if youare not working with a brand, you're not a real artist. S ideas around this in culture are going to change, but listeners are definitely tuning into this music, and its working. Allof the publishers i've spoken with work very hard to maintain high quality. They're trying to connect old songs with new artists where there is a really strong, resonant connection that fans will love.
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