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47: Why is most strategy b*llshit? With Alex smith

untalented

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Reimagining Competition and Strategy in Business

The chapter explores the challenges of traditional competitive strategies in business and the pitfalls of trying to outdo competitors. It highlights the importance of reevaluating a business's competitive category, finding points of disagreement with competitors, and creating a unique value strategy to stand out in the market. Examples from various industries like airlines, pet food, and cosmetics are used to illustrate innovative approaches to strategy development.

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