Sherpa stands to me. I love that you said servant leader, because that almost has become useless terminology. At first i thought, sherpa, well, that's just another one of those words. But once i started hearing you describe becoming one, as well as then acting one out, and actually the fact that some people are even like, born as a sherpe in a weird way,. Although not really in this sense, but sort of the high altitude thing. So we just took that vernacular and that concept into leadership, saying, look, if you're a sherpe someone, then they need to know that you're for them first and foremost. A then you need