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The Importance of Public Policy in Advertising
If you reach millions of people it's your responsibility to make a public policy that is consistent hire a human team that is following that policy use an ai and keep iterating. When somebody clicks on a tabula unit who owns that engagement like the engagement with native content placed by tabula on a publisher's website does the publisher own that do tabula own it? "Signals are like gold now" says David Bianculli.