2min chapter

AdExchanger cover image

Addressing Content Quality Concerns With Taboola’s CEO

AdExchanger

CHAPTER

The Importance of Public Policy in Advertising

If you reach millions of people it's your responsibility to make a public policy that is consistent hire a human team that is following that policy use an ai and keep iterating. When somebody clicks on a tabula unit who owns that engagement like the engagement with native content placed by tabula on a publisher's website does the publisher own that do tabula own it? "Signals are like gold now" says David Bianculli.

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