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#83 — Selling Morning Brew For $75M + How To Use Content As Leverage With Austin Rief

The Next Generation

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Using Content as Leverage

i think we live in a very noisy world, and there's nothing more important than having the trust and a direct relation to people. So starting a news letter and or dis crading content can help you in anything you do. I no one's ever regret creating rat content. And a n engaging with again, customers, investors, future employees and anyone else. It's really a great investment. Wot also te say cone from the context of like ithink yo, can go into the content with a very specific goal of, you know, i'm making content about x yn because i ing to sell this product down the road. There are some people out there that just start

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