14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
00:00
The Voltage Effect - How to Make Good Ideas Great
john list's new book is called the voltage effect, how to make good ideas great. He argues that all of our failures to scale should be viewed as a failure of common sense. Liszt wrote his book to help identify potential problems before you scale up. The first secret is use incentives that can scale.
Transcript
Play full episode
