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Dove CMO on making purpose work and avoiding AI hype

Ad Age Marketer's Brief

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The Purpose of Doug's Beauty Campaign

Doug is such a big brand in so many categories, including a menseline that's very different. Do you do any work around trying to bring all parts of the brand together in a common campaign? I would say what really brings the brand together is our mission, which is the mission of changing beauty. Last year was our best year in nine years. We have a very strong momentum.

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