
Dove CMO on making purpose work and avoiding AI hype
Ad Age Marketer's Brief
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The Purpose of Doug's Beauty Campaign
Doug is such a big brand in so many categories, including a menseline that's very different. Do you do any work around trying to bring all parts of the brand together in a common campaign? I would say what really brings the brand together is our mission, which is the mission of changing beauty. Last year was our best year in nine years. We have a very strong momentum.
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