Embracing Uniqueness in a Competitive Market

In this episode, you'll learn:

Why having competition is actually GOOD for business.

How you’ll have more success in a market where people already know your niche vs. be introduced to it for the very first time. (And, I break down this concept with the old school metaphor of the CD-disk walkman compared to the iPod).

Why you impressed when you see your idea in motion already. (Plus, I share the VERY successful start-up that had the same concept as mine… but has raised over $111M+ in funding).

That nobody will do it like you and why your genius is as unique as your own fingerprint.

That there are people who don’t want to buy the mainstream product or offering which everyone * seems * to be buying.

Resources mentioned:

Free Quiz: What’s Your Zone of Genius?

Your Conscious Empire

The Desire Map by Danielle LaPorte

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero

Christy Bartelt

List of books mentioned here: kellytrach.com/tools

Find Kelly:

Instagram: @kellytrach

kellytrach.com

Music for The Kelly Trach Show is by Ikson: soundcloud.com/ikson

Support for this episode comes from our partners. You can find their discount codes here: kellytrach.com/tools