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Dr. Paul Spoonley sees the future – and wants us to see it too
The Fold
The Implications of Ageing in Policy
Older people around the world were never competed for by advertisers. They were sort of assumed to stay at home, watch TV, not do a lot. And as you just suggested, they're almost the only ones with significant free capital to deploy. So all of these things have quite profound flow and effects. It's really a very frustrating area to be working in," he says.
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