Dr. Paul Spoonley sees the future – and wants us to see it too
The Fold
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The Implications of Ageing in Policy
Older people around the world were never competed for by advertisers. They were sort of assumed to stay at home, watch TV, not do a lot. And as you just suggested, they're almost the only ones with significant free capital to deploy. So all of these things have quite profound flow and effects. It's really a very frustrating area to be working in," he says.
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