How to Communicate Technical Information in Non Technical Ways

I'm a public policy communication strategist by trade by background. The external communications and media landscape that we operate in today is not the same as it was the 10 of the century. How we consume how we produce content has changed almost beyond recognition just in the past decade or so alone. I think particularly smaller companies should really look at how do they create an audience built on shared values, and then generate that and make sure them in two way conversation.