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187 | Robbie Paterson | Sr. Manager Footwear Development, Adidas Adizero Elite Racing

The Drop

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Evolution of Adios Pro 3: Innovations and Challenges

Exploring the development and success of the Adios Pro 3 model in marathon races, the chapter highlights the intense innovation and restructuring within the brand to create top-performing racing shoes. Amidst the challenges of launching the Adios Pro project during the COVID-19 pandemic, the team's dedication and rapid adaptation shine through in creating a groundbreaking product.

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