Why Is Marshall McLuhan Important? Tom Wolfe on Media, Advertising, Technology (1999)
The Massage: Presented by The McLuhan Institute
00:00
The Mechanical Bride
He loved to do something like this. He put on the screen a slide of a bear's aspirin a advertisement. The image at the centre of the ad would be a drum majorett with a a panser helmet, long high black boots and a baton about the size of a mace. This kind of analysis aftrwards quite the quitea quite witty analysis. Ay, eventually became, in ar 19 51, his first book, which was called the mechanical bride. Full of wit and well worth looking at if you can find a copy. I think the copies of that book are now going for about seven or eight thousand dollars apiece,. because the weren't that many, w
Transcript
Play full episode
