
Episode 230: Jordana Zeldin and Jonathan Mahan, Co-Founders of The Practice Lab: Deliberate Practice and The Improvement Zone
Sales Leadership Podcast
The Evolution of Deliberate Practice
The practice lab began as an experiment to see if deliberate practice could be applied to sales. It was only when we started to really see its effectiveness that we were like, yes, this can be done. And we want to help to bring this style of effective practice to teams as well. We've got to help people become better.
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