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Pudgy Penguins Path to Legacy Brand & IP Powerhouse | Luca Netz

Empire

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Decentralized Licensing for Doodles

Left we are a brand for everybody. So you can do what you want with your penguin as long as it's not harmful sexist, racist or something weird right? We have a brand to protect. And I'm definitely not going to allow you to do some explicit video using a pudgy penguin to, you know, cause harm to anybody. That's like just not our ethos. It's an agreement that we spend a lot of time going under. For me, ownership is really monetization. Like what is it to really own something? I think it's like kind of like a vague term.I actually think it doesn't work the way that people wish it would work

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