How to Develop a 4P Framework for Advertising

I love that 4P framework. It's simple, but there's so much nuance within there. Was this something that just early in your career, you were able to distill down or did this take a year to develop? I think right down to the nub of it, and that's what I try to do in my work is somehow try to synthesize a lot of information, a lot of knowledge, simplify it down to bite-sized chunks that make a difference. And then story tell and create a narrative because we learn through stories,. We teach through stories and we can identify ourselves in stories.

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