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#218 - The PRFAQ Framework: Amazon's Secret to Successful Innovations - Marcelo Calbucci

Tech Lead Journal

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Customer-Centric Innovation in PR FAQs

This chapter explores the critical role of customer involvement in the PR FAQ process during product development, advocating for a focus on the Jobs to be Done framework over traditional personas. It emphasizes the creation of an internal FAQ to guide innovation, promoting collaboration across teams and addressing essential strategic questions to ensure products meet real customer needs.

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