Why That Worked  – Presented by StoryBrand.ai cover image

#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

Why That Worked – Presented by StoryBrand.ai

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Reframing Villains in Marketing Strategy

This chapter emphasizes the significance of recognizing the customer's challenges as the villain in marketing strategies. It showcases how companies like Magic Spoon and Tidal successfully position themselves as solutions, reframing their messaging to resonate with their target audience.

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