UPSAHL on Pop Songwriting Sessions and the Economics of Touring
The New Music Business with Ari Herstand
Introduction
Ari Herstand is the author of How to Make It In The New Music Business. Today, he talks with pop artist Upsal about playing in non-traditional venues. She also discusses what it's like to be signed to a major label.
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UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.
The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.
Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com
04:32 Welcome
05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP
07:36 Working with Dua Lipa and giving songs away other artists
11:21 Collaborative songwriting process (continued), knowing your place in the room
16:29 Moving from Phoenix to LA, management, getting into sessions
18:30 Blowing up on TikTok with her song “Drugs”
25:51 Approach to touring, balancing life as an artist and songwriter
28:05 Economics of touring, opening for artists, UPSAHL's team
33:30 Breaking down the Arista Records deal, artist management
43:56 Consistent release strategy
46:53 Working with Gayle and Blu DeTiger, the power of the DM
48:50 Philosophy behind VIP meet and greets
53:02 What it means to "make it" in the New Music Business
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Connect with UPSAHL:
Website: https://upsahl.com
TikTok: https://tiktok.com/@upsahlmusic
Instagram: https://instagram.com/upsahlmusic
Twitter: https://twitter.com/upsahlmusic
YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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