2min chapter

Pattern Breakers cover image

Breakthrough Lessons: Find your wave before your market

Pattern Breakers

CHAPTER

Introduction

Jerry Yang: If you want to start something great, don't try to think of a startup or even a market. Instead, he says, "you should find the right wave first" This comment by Jerry Yang provides a surprising and counterintuitive lesson of greatness. It turns out that great startups offer a radically different future from what people expect.

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