Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
00:00
How to Dilute Your Brand to Have More Followers
I was surprised after we ran the first one as an experiment. The goal was the typical online course has a 97% dropout rate. I said, if this is the future of learning, that's not going to be acceptable. And now we're on our 38th session because it's working. What was important is to believe that you have something to contribute. Right? It's not about more tactics. But the internet has become the sort of laundry list of why aren't I already successful? We have all the tactics we need. People have access to way more of this information than ever before and yet they're not creating better work.
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