Gaining Competitive Insights and Understanding Competitor Behavior

John Horn discusses his book “Inside the Competitor's Mindset” and how to predict your competitor’s next move. John is Professor of Practice in Economics at the Olin Business School at Washington University. His global economics courses are informed by his nine years of work on competitive strategy with the Strategy Practice of McKinsey & Company. Listen for three action items you can use today.

Host, Kevin Craine

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