There's a skewed way of thinking that I think is completely wrong where you know and we're seeing this right like we're seeing people become more aware and talk about from employee standpoint of opportunities. Your dream has to fit their dream within it right so it's very important for you to really truly understand that if you want to grow something  of any real substance. Most of my startups have failed most of the business concepts that I've personally tried have failed okay now had I got all my fucking friends to leave their careers and join up in there where the fuck would they be now? You don't want that on you bro it's a shitty feeling now.