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S8E29: Bain New Market Entry Case Interview: Zenith Hotels

Strategy Simplified

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How to Launch a Hotel in the Bahamas

The framework is by far the most important part of the case, I think 80% of the value is right there. You want to have a feasibility or risks bucket when it comes to launching something new or going to a new market. There could be governance, taxing, you know, those have external influence. And then the same thing with technology and external feasibility piece would be patents.

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