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7 Traffic Sources Every Online Marketer Needs to Know

Perpetual Traffic

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Why You Shouldn't Just Run Paid Traffic Stand Alone

In an ideal world, all you're really paying for is just retargeting. Most of our paid traffic is just converting brand at that point because we've built such a strong brand. The businesses that look for paid traffic as the cough syrup are going to fail on unpaid traffic. And I think there's plenty of companies that haven't tapped the direct response side of paid social, paid advertising.

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