Choiceology with Katy Milkman cover image

Take the Deal! With Guests Daniel Kahneman, Colin Camerer & Luis Green

Choiceology with Katy Milkman

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How to Limit Your Appetite to Take Bigger Risks

Some scientists have called this a fresh start effect. Colin Cameron is the Robert Kirby Professor of Behavioral Finance and Economics at the California Institute of Technology. During bouts of stock market volatility, regular investors often wonder whether they should take a more active role in managing their portfolios. Taking risks is okay if you understand the risks you're taking and have thoroughly thought through their consequences. But accumulating losses can make us more risk tolerant than we would usually be in a calm, cool and collected state.

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