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If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)
The Revenue Formula
Narrow Targeting for Startup Success
This chapter explores a startup's strategic decision to target universities with their Wi-Fi router product. By tailoring their solutions to meet the specific needs of colleges, they achieved significant market share through word-of-mouth, highlighting the advantages of niche marketing for growth.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode