The Prof G Pod with Scott Galloway cover image

Office Hours: Why Cars are the Next Battleground for Attention, Advice to a Young Real Estate Investor, and Balancing Fun with Frugality in Your 20s

The Prof G Pod with Scott Galloway

00:00

The Automotive Attention Economy: Cars as Digital Platforms

This chapter explores the automotive industry's potential in harnessing digital experiences and monetizing in-car attention. It discusses the shift towards subscription services and the competition between manufacturers and tech giants for consumer engagement.

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